Est. 2007. Everything we do should grow from here.
That’s not to say everything we do always does. Life is an endless string of choices. Sometimes we’re strong. Sometimes we’re not. Our hope, though, is that these principles will come to mind when we need them most, helping us to make more good decisions than bad.
1. A difference is the only thing worth making.
We live in a world where anyone can make anything. We want to make stuff that matters, that people truly care about and believe in. That means we have to make a difference.
We don’t care about pageviews, social media followers, or any of that crap. Instead, we care about the people who trust us with their email addresses, and we work to make a difference in their lives.
2. True success = helping others achieve success.
Zig Ziglar said, “You can have everything in life you want if you will just help other people get what they want.” We want to help our subscribers and partners get where they’re going.
We believe the best way to raise the bar is by building up the foundation. The more people we help succeed, the more successful they will help us become in the long term.
3. Work-life parallel > work-life balance.
We want to feel good about what we do for a living. We want it to matter to us more than a paycheck. (But we still want a nice paycheck.) Ain’t nothin’ wrong with that!
We want to spend our days doing work that matters, doing things we enjoy, doing things that feel good to do—like making a difference and helping our friends and families succeed.