The Gearhead Project Super Issue is coming this summer. The more I say this to people, the more pressure I feel to commit to an actual date.
That’s scary as hell.
It’s one thing to say, “We don’t care what the ‘experts’ say. We’re going all-in, putting our heart and soul into build this incredible labor of love that most of the people we know will never understand.” It’s something else entirely when you go on the record and commit to a deadline.
We’ve been down this road before.
13 monthly issues of Gearbox Magazine.
We gave away free digital subscriptions. Less than half of those subscribers ever opened the email and clicked through to read them. And the only people who ever bought the $25-a-copy print versions were the people on the covers—and their moms.
What makes us—what makes me—think anything will be different this time?
For starters, the super issue isn’t just going to be another random car magazine filled with more of the same-old, same-old. It’s going to be high-intent and actionable from cover to cover.
The people features in this thing have been painstakingly selected—not because they have cool, pretty-to-look-at vehicles—but because they’re doing more than playing with cars. They’re doing next level shit in pursuit of true independence.
I think I’ll start introducing you to them next week.
And I think it would be nice to read about independent gearheads on Independence Day.
With a little luck—and a whole lotta commitment—this will be our timeline.
April: Complete the interviews. Talk about scary. That’s shaping up to be 12 2-hour podcast episodes, or easily six hours a week through April. Wow.
May: Write all the stories and build the DIY resources. Assuming an easy 12 pages per feature, that’s 144 pages before we’ve even figured out the rest of the content. ZOMG.
June: Build the actual issue and get it on Amazon. Each feature will get its own unique design, and I’d like to see the entire thing wrapped up and ready for order on Amazon by July 1st.
This is basically us putting out a 200-page magazine-looking, how-to book-type thing in 90 days.
We’re going all-in building something we know most people—the vast majority—will never read, let alone buy. But the people who do, well, they’re gonna get something that changes their lives.
Damn the torpedoes. Full steam ahead.