Bear with me.

Gonna try something new here.

I travel in a lot of positive, entrepreneurial circles. I get lots of exciting ideas and encouraging advice. It almost always gets me pumped up and ready to get to work—and then reality sets in.

A lot of successful people out there, bless their hearts, want to share what they’ve learned with the rest of us so we can be successful too. And I totally dig that—but I can’t help but notice some of the most powerful advice out there is so far removed from the realities of working class stiffs like us, it would be funny—if it weren’t so sad.

Don’t like your job? Quit. Follow your passion. Build a personal brand. Eat organic food your grow yourself. Exercise. Meditate. Read all the books. Block out time to sit and think. And get 8 hours of sleep a night.

Sounds great!

Except jobs are getting harder to find. Your passion doesn’t pay squat. “Personal branding” sounds like digital hippie bullshit. And how are you supposed to fit farming, gardening, exercise, meditation, reading, and quiet time into the 15 minutes left in a day (if you’re going to actually get 8 hours in bed)?

My first thought was: bullshit.

The road to hell is paved with good intentions.

Let’s make it an Autobahn, then.

Because I realized something. These are good ideas. And most of these successful, do-gooders spent a considerable amount of time busting their asses, hustling so hard they wanted to spit up their guts and cry about it to get where they are today.

So while these ideas might not speak to the realities of most of our daily lives, I feel like there’s an important kernel of truth in each of them.

Enter TIBS: Truth In BS.

I’m going to give some thought to stuff like this; ideas that get me crazy excited—but appear impossible in the here and now. Because if we just write this stuff off immediately as not being useful advice, we’re gonna miss out.

And I don’t want us missing out.

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