The best laid plans.
[ TGP Super Issue Special Feature! ]
Joshua Mead has been side-hustling automotive jobs pretty much his entire life. He paid for his college degree in business by, among other things, scooping up defeated project cars, returning them to reliable, BPU’d dailies and selling off the used performance parts. Not a bad idea.
He cut his teeth on farm equipment and big domestics, but moved into Mitsubishis by way of the DSM/GVR4/Evo scene. The camaraderie of the Mitsubishi community left its mark on Joshua, and he found himself finally connecting the dots between his desire to play cars and start a business.
Adventure Driven Design
Started three years ago in 2016, ADD started out like most startups—doing all the things everyone says you’re supposed to do when you start a business. Joshua’s since learned what works for everyone doesn’t really work for anyone in particular. He’s had to scale things back.
The original design was a business allowing him freedom to get out and adventure on a regular basis. Following that mass market advice—wearing those labels—lead down a path of being spread too thin.
Joshua was the first guest on our podcast. We talked about why and how he came to start Adventure Driven Design. In this conversation, we talk about how it’s evolved into a break-even side-hustle being reorganized around the original big idea.
There may or may not be a car alarm going off in this one.
- Background: 20+ years working on cars
- Venture: Adventure Driven Design – off-road/adventure equipment
- Full-time, side hustle, hybrid, other: side-hustle
- Hours: outside work, 40+/wk