And what do we believe in?

The Gearhead Project is a community of automotive enthusiasts (and their friends) who want better alignment between what we do for a living and how we want to live—and are hustling to get there.

We believe in blurring the line between work and life, even erasing it completely.

We don’t want work-life balance. We want work-life parallel.

If we’re going to spend a third of our lives or more working, that time should deliver more than a paycheck. It should make us better at the things that matter to us. It should be meaningful.

We’re a scrappy group of working stiffs who realized the cake is a lie.

We’re done being mere consumers. We’re done with our attention being sectioned off and sold to the highest bidder.

We gotta take the power back.

Our power.


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