This is a must-have skill.
When the machines finally come for your job, or your job moves to a developing nation without minimum wages or the worker protections we take for granted, what story will you be telling the world?
Will you speak of adventures in business? How your collaborative efforts and passion for results drove legitimate ROI and other meaningful outcomes?
Or will you just be talking about how you show up on time and do what you’re told like the automaton that replaced you?
If you’ve never given much thought to your story, you should start. Who do you want to work with? What kind of story do you think they want to hear? Are you prepared to tell that story? Your story?